Effortless

Neurofeedback Brain Training

What if relaxing and listening to music for 30 minutes could change your life? Come and see what neurofeedback can do for you.

Train Your Brain Like You Train Your Body

Just like you train your body for optimal health and fitness, you can train your brain for optimal performance and stress resilience. We welcome all ages and all brains.  If you have a brain, we suggest you train it!

We offer in-person neurofeedback sessions and also take-home neurofeedback rental systems.

Stress, Focus, Sleep, Anxiety… we see fantastic results with these common complaints and so much more.

You have come to the right place

Effortless Neurofeedback Brain Training
Effortless Neurofeedback Brain Training
Neuroptimal Neurofeedback

Why train your brain?

NeurOptimal® is an advanced neurotechnology designed to train the brain to function at peak performance levels. 

Benefits of Neurofeedback

  • Improve Sleep
  • Improve Focus and Attention
  • Improve Productivity
  • Improve Self-Awareness
  • Improve Self-Regulation
  • Feeling More Calm
  • Better Emotional Self-Regulation
  • Increased Self-Confidence
  • Better Performance in Sports, School, and Work
  • Decrease Stress
  • Less Mental Chatter
  • Decreased Anxiety
  • Decreased Performance Anxiety
  • Releasing Fears (public speaking, fear of flying, etc)
  • Reduced symptoms associated with many diagnoses
  • Relief from traumatic brain injury symptoms
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In-Person Sessions

Neurofeedback Brain Training Rates

While one-off sessions can help you feel relaxed, we see the most profound results when people train consistently, 1-2 times per week. We encourage you to commit to a minimum of 10 neurofeedback sessions with a package or a few months of Brain Spa membership for the best results.

Option 1

Private Session with Consultation $100

33-minute neurofeedback session (plus hook up and clean up) and time to discuss with the trainer your goals and learn about NeurOptimal neurofeedback with sole use of the neurofeedback room.

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Option 2

Neurofeedback Session $75

Neurofeedback sessions do not include consultation time with the trainer. If this is your first time trying neurofeedback with us, we highly suggest a session with a consultation so you have time to discuss the neurofeedback.

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Option 3

Neurofeedback Home Rental System – $900/month, unlimited sessions

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Effortless Neurofeedback Brain Training
Effortless Neurofeedback Brain Training
Effortless Neurofeedback Brain Training

“I can’t even tell you how grateful I am for your services. After so many years of anxiety and insomnia, I felt immediate relief with my first session of neurofeedback. The staff is wonderful and caring. I signed up for a membership and am looking forward to future visits.”

Neuroptimal Neurofeedback

Understanding NeurOptimal

Whether you’re new to NeurOptimal® or seeking a deeper understanding of its process, this video will provide valuable insights into the approach and technology and behind it. Watch now to gain a deeper understanding of NeurOptimal® and its innovative brain-training process!

★★★★★

The space is so comfortable and beautiful! I’ve been doing brain training for about 5 years now… it has improved my life by leaps and bounds thanks to Angela. No more panic attacks, can sleep better, way more calm and focused and best of all… my relationships have improved. So excited for this new location on Solano Avenue and all the other cool tools they have like the Biomat and red light therapy. Yay!

~ Eva B.
July, 2020
Originally posted on Google
★★★★★

I want to start by saying that I was extremely skeptical of neurofeedback. I have tried a zillion things for anxiety. A zillion. I was terrified of public speaking…I am talking blushing, sweating, shaking and then basically so nervous that I don’t even remember talking. After doing neurofeedback before my presentation at a giant conference. I was not nervous, I was present at the talk and actually had fun, no shaking, no sweating…my nervous system was so happy! I am so incredibly grateful. I will be a client for life.

~ Ella H.
November, 2025
Originally posted on Google
★★★★★

Brought my 14 year old here for help in recovering from Complex Regional Pain Syndrome (CRPS). We did the Neurofeedback machine for about a month and it definitely helped his recovery. We’re back for round 2 b/c he recently suffered a concussion and is still dealing with symptoms. Definitely worth it!

~ jim h.
June, 2025
Originally posted on Google

Neurofeedback FAQs

Most people seek out neurofeedback because they are looking to treat a diagnosis, whether it be ADHD, anxiety, etc. NeurOptimal® neurofeedback can be beneficial for anyone. It is not a treatment for any condition but as the brain is trained for greater resilience and flexibility people report relief from symptoms and life improves.

There are no contraindications for NeurOptimal®. It is safe for everyone!

Each session takes about 33 minutes, with a few minutes on each end for hook-up and removal of sensors. We tell users to allow 45 minutes end-to-end.

Each person is unique. Some people immediately feel shifts, and others might feel changes with multiple sessions. It is similar to a new workout program at the gym or a diet in that doing it for one day is not likely to make a significant impact, but if you do several, the change starts to build. We recommend a package of sessions or a rental to experience the benefits of cumulative training sessions.

Brain training can have a wide variety of benefits. Many clients report improvements in managing sleep, feeling more calm, focused, productive, increased emotional self-regulation, bouncing back from stressors with ease, and more! Clients report that work and family life is smoother. The shifts can be subtle and seamless, and some clients don’t even notice all the changes that have occurred.

Neurofeedback has been around since the 1960s, but originally it was only available to astronauts and Navy Seals to help them reach peak performance. Because of advances in technology, NeurOptimal® has made brain training accessible to the public for the past 20 years.

No. Besides having sensors temporarily attached to your head and ears, NeurOptimal® is entirely non-invasive and 100% safe! During the sessions, the brain receives information about itself, similar to looking in a mirror.

NeurOptimal® has been designated as a General Wellness Product by the United States FDA.

Unfortunately, it is not covered by insurance because it is not a medical device but is considered a general wellness product. Bay Area Brain Spa is dedicated to providing low-cost neurofeedback so that all brains can access the benefits of brain training. We can charge HSA/FSA cards.

Neurofeedback uses EEG to measure the electrical activity of the brain. It is a subset of biofeedback.

NeurOptimal® brain training is a learned process for the brain. Similar to learning to read or ride a bike, it cannot be unlearned. Just like if you haven’t ridden a bike in a while, you can get wobbly. Clients will experience a variety of positive changes during training and those changes hold over time. Some clients choose to come in for regular “tune-ups” when they experience higher times of stress or if old symptoms start to surface.

Science has shown us that the brain is malleable and can be trained to optimize itself. By detecting and monitoring cortical patterns, the brain receives the information it needs to auto-correct itself.

Brain training acts as a mirror for the brain and shows it what it needs to make its own adjustments. Over time the adjustments made become the brain’s new normal—more efficient, more effective, and high-performing.

Our technology is completely non-invasive, using sensors to monitor real time electromagnetic activity in the brain and produce audio feedback by the millisecond. This gentle audio feedback helps the brain to adapt to information that it did not previously have access to and then make better decisions about how to improve itself. The human brain inherently knows what it needs and naturally self-corrects, self-organizes, and self-rewards. Neurofeedback technology unlocks the brain’s ability to function optimally.

Regular neurofeedback training sessions teach the brain to operate more efficiently and maintain the learnings it discovers, potentially over a lifetime. This is because NeurOptimal ® neurofeedback technology helps the brain to make the best use of its natural resources. While other technologies require you to interact with the technology to work actively, NeurOptimal ® neurofeedback technology retrains your brain to continue optimizing itself independently.

We use NeurOptimal®—the most advanced, safe, powerful, non-invasive, and effective EEG-based technology on the market—that works directly with your central nervous system. The technology uses non-invasive sensors to monitor the electromagnetic activity of the brain and produces audio feedback in real-time—millisecond by millisecond. This gentle audio feedback signal helps the brain adapt to real-time information and makes decisions about how to improve itself—based on its own innate understanding of what it needs.

Learn More About Neurofeedback

Dropping Gems with Devi Brown: Brain Training with David McCullar
Listen on: Apple Podcasts

140: Optimizing your nervous system with Neuroptimal and Dr. Valdeane Brown

Visit the NeurOptimal YouTube Channel

A Letter from Dr. Brown about the science

Historical Perspective on NeurOptimal

The Evolution of NeurOptimal® from a Linear Training Approach to a Non-linear Dynamical Model of Neurofeedback.

NeurOptimal is classified as a general wellness product by the FDA

About the Founders:
Valdeane W. Brown, Ph.D.
Susan Dermit Brown, Ph.D.

https://neuroptimal.com/learn-usa/how-does-neuroptimal-work
https://neuroptimal.com/learn-usa/neuroptimal-and-neurofeedback
https://neuroptimal.com/learn-usa/do-the-results-last

https://neuroptimal.com/learn-usa/neuroptimal-vs-traditional-neurofeedback/

https://neuroptimal.com/learn-usa/a-history-of-neuroptimal
https://neuroptimal.com/learn-usa/evolution-linear-non-linear

“We all know that NeurOptimal® works, but many still have questions about how it works and this includes many unanswered questions concerning the science supporting what it does. Join us as Dr. Val Brown, co-creator of NeurOptimal®, presents the key concepts and background research that were fundamental to the original inspiration behind this amazing, transformational tool. For those who want a “jump start” on the material, Val recommends reading “The Form Within” by Karl Pribram. “

The History of NeurOptimal

NeurOptimal Trainer Survey

In 2014, with 300 million hours of NeurOptimal neurofeedback clocked, NeurOptimal conducted a survey of their trainers worldwide. The survey covered all aspects of use from why people sought brain training, how many sessions they did and how often they trained. This  is the collection of that survey’s results and a treasure trove of testimony from around the world

Trainers were asked to volunteer which issues they found to respond particularly well to training with NeurOptimal®. Their responses are grouped in order of frequency of votes starting with the highest. Within each grouping there is no significance to the order.

  1. Sleep
    ADHD, ADD, focus, concentration, attention
  2. Anxiety
  3. Stress, stress-related issues, relaxation, tension
  4. Depression
  5. PTSD, trauma
  6. Migraines, headaches
  7. Fibromyalgia,
    chronic pain and pain-related symptoms,
    General Well Being,

    Burnout

  8. Autism,

    Anger, irritability, aggression,
    Addiction,
    Eating Disorders,
    Mood swings, PMS, menopause,
    Peak Performance,
    Confidence,
    OCD,
    TBI (traumatic brain injury, post-concussion syndrome)

  9. Epilepsy,
    Bi-polar,
    Aspergers,
    Panic attacks,
    GI Problems, Celiac, constipation,
    Phobias,
    Behavioral Issues, tantrums, melt downs,
    Memory,
    Resilience

  10. Dyslexia,
    Lyme Disease,
    Tourettes,
    Chemobrain,
    Asthma,
    Meditative arts,
    Performance Arts,
    Specific Noise Disturbance,
    Parkinson

All brains, all ages can benefit.

Brain training is non-invasive, non-medical, and requires no diagnosis. 

Start Optimizing Your Brain

Effortless Neurofeedback Brain Training

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Let’s discuss your goals and how neuro can help.

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Learn About Rentals

Neurofeedback at Home is convenient and easy to accumulate sessions to expedite regulation.